viewing
 : Skippy
Approach:One to one
2.2Mb
Resources: Skippy Cornflakes packet.

Questions / instructions:
Show student both sides of the Skippy packet, but without comment on the features.
A lot of thought has been given to the way the information on this packet is shown. It has been designed to look good so that it will catch people's attention. It has also been designed to give certain messages to people about eating Skippy cornflakes.
First of all, see if you can tell me the ways used to make the packet look good and interesting — so that people will want to look at it. Look carefully at both sides of the packet to help you with your answer.

% responses
y4
y8

1. Why might people want to look at this packet?
Tell me all of your ideas.

Allow time for answers.

Ideas mentioned: colourful
29
60
large bowl
11
16
fruit looks fresh
6
6
food looks good
38
41
"crunch"
15
17
"fresh"
17
20
large "SKIPPY"
19
42
brandname "Sanitarium"
9
13
nutritional information
22
39
happy family shown
15
22
competition to enter
22
36
exciting prize
68
78
cute kangaroo
26
33
made in NZ
23
29
Number of ideas: 9–14
6–8
3–5
0–2
1
14
46
39
2
26
57
15

2. The packet has been designed to give certain messages about eating Skippy cornflakes.
What do you think these messages are?

Look at both sides of the packet to help you with your answer.
Prompt: Why do you say that?

energy
10
22
fill you up
1
36
healthy
33
78
nice to eat
22
33
might win a prize
36
29

 

Number of messages: 3–4
2
1
0
6
20
45
29
8
25
44
23

Commentary:
This task was designed to examine students' understanding. Year 4 students gave most emphasis to the possibility of winning a prize, with the attractive appearance of the food next most important. Year 8 students also emphasised the prize, but gave greater weight to the intention of the advertiser to make the product seem healthy.



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