:Weet–Bix Card
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Approach:  One to one Level: Year 4 and year 8
Focus:  Thinking critically about the intentions of visual messages (advertising).
Resources: Weet-Bix card.
1.2MB
Questions/instructions:

Place the Weet-Bix card in front of the student.

This card shows words and pictures which are trying to give messages to people who look at the Weet–Bix box.

I want you to think about the pictures rather than the words.

% responses
y4
y8
1. Try to tell me the messages that the pictures are trying to give. I will write them down for you.
    
Record student’s responses.
Now I’ll read the messages you have found about the Weet–Bix card. If you want to change any of them, you can tell me.
Read things recorded to the student.
2. Are there any changes you would like to make?
    Make any changes offered by the student.
Messages identified:



   Weet-Bix makes you...
happy
9
23
healthy/strong
43
35
a good athlete
15
15
energetic/fit
37
53
a winner
30
37
you should eat lots of Weet-Bix
9
10
Weet-Bix is good for you/your heart
17
14
Weet-Bix sponsor tryathlon
13
17
3. Do you think the messages are true?
    Why do you say that?
not marked
•
•
4. Why do you think the makers of Weet–Bix want to give these messages to people?
 
so you buy more Weet-Bix
43
63
Total score:
4–8
5
10
3
21
21
2
30
38
1
30
24
0
14
7

Commentary:
Students tended to settle for commenting on just one or two features, rather than looking and commenting more thoroughly. There was little difference between year 4 and year 8 students apart from greater awareness of the advertiser’s purpose (product sales).
 
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