:New Zealand Tourist Pamphlet

Trend task
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Approach: Independent Level: Year 4 and year 8
548KB
Focus: Features attracting visitors to a country.
Resources: Pamphlet with blank boxes for student responses.
Questions/instructions:
This activity is about advertising New Zealand to overseas visitors. Think about what is special to New Zealand.
Think of 5 things you would put in a pamphlet. Things that might make people want to visit New Zealand.
Write one thing in each box on the pamphlet.
Year 4 MID – HIGH EXAMPLES
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Year 8 MID – HIGH EXAMPLES
   

% responses
y4
y8
How likely is idea/thing likely to attract visitors?(idea and how it is expressed):
top left box:

strongly
2
14
moderately
29
49
top right box:
strongly
1
10
moderately
22
41
middle box:
strongly
1
11
moderately
19
45
bottom left box:
strongly
1
8
moderately
17
42
bottom right box:
strongly
1
7
moderately
17
40
Categories included:

general landscape
16
38
specific landscape attractions
16
37
flora/fauna
34
50
climate
8
8
Mäori culture
4
11
rural life/farming activities
2
9
man-made buildings/structures
36
45
recreational activities
35
54
social environment
27
25
value for money
2
4
Commentary
About 30 percent more year 8 than year 4 students produced effective promotional statements likely to attract overseas visitors to New Zealand. They gave notably more attention to landscape features, flora/fauna and recreational activities. Mäori culture received little attention, together with climate, rural life and value for money.
 
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