 |
: Eastland Brochure
|
 Approach: One
to one |
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Questions
/ instructions: |
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    |
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| % responses | |||||
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y4
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y8
|
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|
1. What is the purpose of the big map? |
greater
detail of area, activiites, access, geographical features
|
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|
clear
with multiple ideas
|
7
|
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relevant,
not fully developed
|
25
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on
right track but vague
|
47
|
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other
|
21
|
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|
2. What is the purpose of the small map? |
to
show where Eastland region is in North Island
|
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clear
|
29
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|
partial
|
40
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other
|
31
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3. Why do you think the brochure has so many photos? |
looks
nice, identifies range of activiites
|
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|
looks
nice & range of activities
|
15
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|
looks
nice
|
19
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|
range
of activities
|
25
|
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other
|
41
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4. What is the overall message that the brochure is giving about this area? |
good
place to visit for scenery and activities
|
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captures
message in detail
|
30
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|
on
right track but rather general or vague
|
52
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other
|
18
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 5.
This logo is on the brochure. Write inside the boxes what the different
parts of the logo might mean. |
Box
A: sun 39 rising sun/setting sun
|
11
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first
to see the light
|
13
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Box
B: mountains/hills
|
46
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sea/water
|
14
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Box
C: sea/water/waves
|
48
|
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|
land
hills
|
13
|
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|
Box
D: sea/waves & Mäori links (koru)
|
3
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Mäori
links
|
22
|
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|
sea/waves
|
42
|
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| Commentary: The year 8 students had only moderate success in understanding the approaches used in the brochure and explaining them. The responses to Question 5 indicate that about 40 percent of the students understood little about the choice of logo elements. |
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