:Te Käri Wïti-Piki — Weet-Bix Card
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Approach:  One to one
Focus:  Thinking critically about the intentions of visual messages (advertising).
Resources: Weet-Bix card.
292KB
Questions/instructions:

Place the Weet-Bix card in front of the student.

This card shows words and pictures which are trying to give messages to people who look at the Weet–Bix box.
I want you to think about the pictures rather than the words.

Waiho te käri Wïti-Piki ki mua o te tauira.

Te kaupapa o ngä kupu, me ngä whakaahua hoki o te käri nei, mä ngä tängata e tirotiro ana, ki te pouaka Wïti-Piki. Tënä, whakaaro ake mö ngä whakaahua, hei aha ngä kupu.
   

% responses
Ged
MI
1. Try to tell me the messages that the pictures are trying to give.
     I will write them down for you. Record student’s responses.
    Now I’ll read the messages you have found about the Weet–Bix card. If you want to change     any of them, you can tell me. Read things recorded to the student.

     Körerohia mai ngä kaupapa o ngä whakaahua. Mäku ërä e tuhi.
    Tuhia ngä körero ä te tauira.
    Tënä, mäku e pänui äu körero. Mënä e pïrangi ana kia whakarerekëtia, körero mai.
    Pänuitia atu äna körero.
    
2. Are there any changes you would like to make?
    Make any changes offered by the student.
    Me whakarerekë? Tuhia mënä ka kï mai.
Messages identified:



   Weet-Bix makes you...
happy
16
23
healthy/strong
33
60
a good athlete
13
33
energetic/fit
54
13
a winner
39
60
you should eat lots of Weet-Bix
6
13
Weet-Bix is good for you/your heart
14
43
Weet-Bix sponsor tryathlon
15
23
3. Do you think the messages are true?
    Why do you say that?
    Ki tö whakaaro e pono ana ngä körero o te käri nei?
    He aha koe i körero përä ai?
not marked
•
•
4. Why do you think the makers of Weet–Bix want to give these messages to people?
     Ki tö whakaaro, he aha pea te take i pïrangitia ërä körero, e ngä kaihanga Wïti-Piki?
 
so you buy more Weet-Bix
63
52
Total score:
4–8
5
28
3
18
27
2
45
28
1
25
15
0
7
2

Commentary:
Students in Mäori immersion (MI) settings scored statistically significantly higher than Mäori students in general education (GEd).
 
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