|
||||||||||
|
||||||||||||
| Questions/instructions: This activity is about advertising New Zealand to overseas visitors. Think about what is special to New Zealand. Think of 5 things you would put in a pamphlet. Things that might make people want to visit New Zealand. Write one thing in each box on the pamphlet. |
||||||||||||
|
||||||||||||
|
Click
on image for larger version
|
||||||||||||
|
||||||||||||
|
%
responses
|
||||||||||||
|
y4
|
y8
|
|||||||||||
| How likely is idea/thing likely to attract visitors?(idea and how it is expressed): | ||||||||||||
|
top
left box:
|
strongly
|
2 |
14
|
|||||||||
|
moderately
|
29 |
49
|
||||||||||
|
top
right box:
|
strongly
|
1 |
10
|
|||||||||
|
moderately
|
22 |
41
|
||||||||||
|
middle
box:
|
strongly
|
1 |
11
|
|||||||||
|
moderately
|
19 |
45
|
||||||||||
|
bottom
left box:
|
strongly
|
1 |
8
|
|||||||||
|
moderately
|
17 |
42
|
||||||||||
|
bottom
right box:
|
strongly
|
1 |
7
|
|||||||||
|
moderately
|
17 |
40
|
||||||||||
|
Categories
included:
|
general
landscape
|
16 |
38
|
|||||||||
|
specific
landscape attractions
|
16 |
37
|
||||||||||
|
flora/fauna
|
34 |
50
|
||||||||||
|
climate
|
8 |
8
|
||||||||||
|
Mäori
culture
|
4 |
11
|
||||||||||
|
rural
life/farming activities
|
2 |
9
|
||||||||||
|
man-made
buildings/structures
|
36 |
45
|
||||||||||
|
recreational
activities
|
35 |
54
|
||||||||||
|
social
environment
|
27 |
25
|
||||||||||
|
value
for money
|
2 |
4
|
||||||||||
| Commentary About 30 percent more year 8 than year 4 students produced effective promotional statements likely to attract overseas visitors to New Zealand. They gave notably more attention to landscape features, flora/fauna and recreational activities. Mäori culture received little attention, together with climate, rural life and value for money. |
 |
 |
|