Chapter Graphic :Popcorn Survey
Loading Images

Approach: Group Level: Year 4 and year 8
Focus: Planning a product marketing survey.
132k
Resources: Individual and team worksheets.

Questions / instructions:
Imagine that your team is going to set up a popcorn factory in your school to help raise funds for a school trip. Before you start to make popcorn, you need to have good information. You need to know about the kind of popcorn people might want to buy, and the best way to sell it. You would need to get your information from the people who might buy the popcorn, so you will need to think of questions to ask them.
To start off, each person in your team will do some thinking on your own. On your own, make up a list of the things that you think might make people want to buy your popcorn. See how many things you can think of. I'll give you each a piece of paper to write your list of things on. You can have two or three minutes to do this.

Give each student an answer sheet and supervise independent work.

You've each had a chance to think about things that might make people want to buy the popcorn you will make at your factory. It would be a good idea to make up a list of questions, or a survey, so that you can get information from quite a few people; information that would help you to decide what kind of popcorn to make, and how you would sell it.
It's time to work as a team now. First, each person is to tell the others the things they thought of that might cause people to want to buy your popcorn. After that, your team is to make up a set of questions, or a survey, that you will use to find out information that will help you decide what kind of popcorn to make, and how you would sell it. You can plan and write your questions on this paper, and you can have about 10 minutes to make up your survey. After that you can try out your survey on me, and ask me your questions. Let me know when you are finished.

Give out team answer sheet. Allow up to 10 minutes.

Now you can try out your survey by asking me your questions. I'll tell you what my answers would be.

 
% responses
y4
y8
Questions developed
do you like popcorn?
15
13
what kind do you like? (general question)
28
15
Preferences
piece size/shape
8
11
colour
26
19
flavour(s) (including butter, salt)
75
87
temperature (hot, cold)
12
24
packaging
21
44
quantities
25
47
pricing
33
74
promotional name/logo
2
13
advertising options
21
45
appropriate sales outlets
7
24
Commentary:
Year 8 groups were much more likely than year 4 groups to address packaging, advertising and sales issues.
 
Loading Images
Loading Images