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The inescapable fact that the New Zealand Fire Service is called out to more than ten thousand fires annually is indisputable evidence of the pervasive need for smoke alarms. Installation of alarms in premises occupied by people should be a universally acknowledged priority throughout the community.

Devoting a few minutes of your precious time to watching and contemplating this graphically explicit video could be your lifesaver. It could help you avoid unnecessary trauma and tragedy. The video explicitly illustrates how quickly fire can take hold and it gives a stark revelation of the consequences.

An undetected fire can not only create irreparable chaos and havoc, it can also have seriously detrimental effects on the physical and psychological wellbeing of its unsuspecting victims.

This video has dual purposes of demonstrating strategies for early warning systems and showing how you should act in the unanticipated event of fire. The intention is to help you avoid personal grief, loss and calamity. Never underestimate the destructive and instantaneous effects of fire.

Harcourts is proud to be the official sponsor of this cautionary video in conjunction with the New Zealand Police Crime Prevention Programme. We strongly urge the use of smoke alarms because they help avoid the horrific consequences of an intimidating fire.